Privacy Policy

1. Data protection at a glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Please refer to our privacy policy, listed below this text, for detailed information on data protection.

Data collection on this website

Who is responsible for data collection on this website?

The processing of data on this website is carried out by the website operator. You can find their contact details in the „Information about the Data Controller“ section of this privacy policy.

How do we collect your data?

Your data is collected, firstly, when you tell us it. This can be, for example, data that you enter into a contact form.

Other data is automatically collected by our IT systems or collected with your consent when you visit the website. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you access this website.

How do we use your data?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order requests.

What rights do you have regarding your data?

You always have the right to receive free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can withdraw this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the relevant supervisory authority.

You can contact us at any time regarding this and other data protection matters.

Analysis tools and third-party tools

When visiting this website, your browsing behaviour may be statistically analysed. This is done primarily with so-called analysis programmes.

Detailed information about these analysis programmes can be found in the following data protection declaration.

2. Hosting

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. Personal data collected on this website is stored on the host's servers. This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.

External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of providing our online services in a secure, fast, and efficient manner through a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been requested, processing will be carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

Our host will only process your data to the extent necessary for the performance of its contractual obligations and will comply with our instructions regarding this data.

We use the following hosts:

netcup GmbH
Emmy-Noether-Straße 10
D-76131 Karlsruhe

Order processing

We have entered into a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a legally required data protection agreement that ensures that they process the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Notice

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

By using this website, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the internet (e.g. in email communications) may be subject to security vulnerabilities. It is not possible to guarantee the complete protection of data from access by third parties.

Notice regarding the responsible body

The controller responsible for data processing on this website is:

Daniel Steinbach
4Escape UG (limited liability)
Alte Grenzstraße 201
45663 Recklinghausen

Telephone: +49 (0)2305 – 704 96 51
E-Mail: info@verschlusssache-escape.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is required for the fulfilment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we collaborate with various external parties. This sometimes requires the transfer of personal data to these external parties. We only pass on personal data to external parties if it is necessary for the performance of a contract, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest in the transfer according to Art. 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using processors, we only transfer our customers' personal data on the basis of a valid order processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke consent that has already been given at any time. The lawfulness of data processing carried out up to the point of revocation shall remain unaffected by the revocation.

Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)

Where the processing of data is based on Art. 6(1)(e) or (f) of the GDPR, you have the right to object to the processing of your personal data at any time, for reasons arising from your particular situation; this also applies to profiling based on these provisions. You can find the respective legal basis on which processing is based in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights and freedoms, or the processing serves to establish, exercise or defend legal claims (objection pursuant to Art. 21(1) GDPR).

SHOULD YOUR PERSONAL DATA BE PROCESSED FOR DIRECT MARKETING PURPOSES, YOU SHALL HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING, INCLUDING PROFILING IN SO FAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT TO THE PROCESSING FOR DIRECT MARKETING PURPOSES, YOUR PERSONAL DATA SHALL NO LONGER BE PROCESSED FOR THESE PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right of complaint to the competent supervisory authority

In the event of infringements of the GDPR, data subjects shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State where they have their habitual residence, place of work or place of the alleged infringement. The right to complain shall be without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, Rectification, and Deletion

You have the right to free information about your stored personal data, its origin and recipients, and the purpose of data processing at any time within the framework of the applicable legal provisions, and if applicable, a right to rectification or erasure of this data. You can contact us at any time for this purpose, as well as for further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us regarding this at any time. The right to restrict processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we will generally need time to verify it. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of erasure.
  • If we no longer need your personal data, but you require it for the establishment, exercise or defence of legal claims, you have the right to request the restriction of the processing of your personal data, instead of its erasure.
  • If you have lodged an objection under Article 21(1) of the GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the Union or of a Member State.

SSL or TLS encryption

This page uses SSL or TLS encryption for security reasons and to protect the transmission of sensitive content, such as orders or enquiries, that you send to us as the site operator. You can recognise an encrypted connection by the browser's address bar changing from „http://“ to „https://“ and by the padlock icon in your browser bar.

If SSL or TLS encryption is enabled, the data you send us cannot be read by third parties.

4. Data collection on this website

Biscuits

Our websites use so-called „cookies“. Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies serve various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping basket function or the display of videos). Other cookies can be used for analysing user behaviour or for advertising purposes.

Cookies that are necessary for the electronic communication process, to provide certain functionalities you require (e.g. for the shopping cart function), or for website optimisation (e.g. cookies for measuring web audience) (necessary cookies) will be stored based on Art. 6 Para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically flawless and optimised provision of its services. If consent has been requested for the storage of cookies and comparable recognition technologies, processing will be carried out exclusively based on this consent (Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG); consent can be revoked at any time.

You can set up your browser to inform you when cookies are being set, to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when you close the browser. The functionality of this website may be restricted when cookies are deactivated.

You can find out which cookies and services are used on this website in our privacy policy.

Consent with Borlabs Cookie

Our website uses Borlabs Cookie's consent technology to obtain your consent for the storage of certain cookies in your browser or for the use of certain technologies, and to document this in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser, which saves the consents you have given or the revocation of these consents. This data is not passed on to the provider of Borlabs Cookie.

The data collected will be stored until you request its deletion, you delete the Borlabs cookie yourself, or the purpose for data storage ceases to apply. Mandatory legal retention periods remain unaffected. Details on Borlabs Cookie data processing can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of Borlabs Cookie Consent technology is for obtaining legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Server request time
  • IP address

A merging of this data with other data sources will not be carried out.

The collection of this data is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimisation of its website – for this purpose, the server log files must be collected.

Contact Form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing your enquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, provided your enquiry relates to the performance of a contract or is necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in efficiently handling enquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; consent can be withdrawn at any time.

The data you enter into the contact form will be stored by us until you request its deletion, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g. after your enquiry has been fully processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiry by email, telephone or fax

If you contact us by email, telephone or fax, your request, including any personal data arising from it (name, query), will be stored and processed by us for the purpose of handling your enquiry. We will not pass this data on without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, provided your enquiry relates to the performance of a contract or is necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in efficiently handling enquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; consent can be withdrawn at any time.

The data you send to us via contact requests will remain with us until you request its erasure, withdraw your consent for storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions, particularly statutory retention periods, remain unaffected.

5. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves to manage and deploy the tools integrated through it. However, the Google Tag Manager does record your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on their website. Where appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows website operators to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on site, operating systems used, and the user's origin. This data is assigned to the user's respective end device. An assignment to a user ID does not take place.

Furthermore, with Google Analytics we can record, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modelling approaches to supplement the data collected and employs machine learning technologies for data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is typically transmitted to and stored on a Google server in the USA.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

Data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. For details, please see here: https://business.safety.google/adscontrollerterms/sccs/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP anonymisation

Google Analytics IP anonymisation is activated. This means your IP address will be shortened by Google within member states of the European Union or other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide further services to the website operator related to website use and internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be combined with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how user data is handled by Google Analytics can be found in Google's privacy policy. https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract for order processing with Google and are fully implementing the strict requirements of the German data protection authorities for the use of Google Analytics.

Microsoft Advertising

The website operator uses Microsoft Advertising. Microsoft Advertising is an online advertising programme from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft Advertising allows us to display advertisements on the Bing search engine or on third-party websites when a user enters specific search terms on Bing (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Microsoft (e.g. location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analysing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

We use Microsoft Advertising's Universal Event Tracking (UET) on this site. This collects pseudonymised data to track which actions you take on our websites after clicking on an advertisement on Microsoft Advertising. UET collects your IP address (anonymised), device identifiers, information about device and browser settings, Microsoft Click ID (stored in a cookie), time spent on the website, which areas of the website were accessed, which ad you arrived at the website from, and the clicked keyword.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

Data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. For details, please see here: https://learn.microsoft.com/de-de/compliance/regulatory/offering-eu-model-clauses.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/6474.

Order processing

We have entered into a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a legally required data protection agreement that ensures that they process the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Mouseflow

We have integrated Mouseflow on this website. The provider is Mouseflow Inc., 106 E 6th St #900, Austin Texas, 78701, USA.

By using Mouseflow, we can analyse visitor behaviour on our website. This helps to improve the operator's website and provide visitors with a more pleasant user experience.

To achieve this goal, click paths from individual visits, known as „session replays“, are mainly collected. During this process, information is primarily gathered on how users interact with the website, such as by clicking or tapping, moving the mouse, scrolling, and browsing pages.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

Additionally, you can deactivate tracking via Mouseflow using the following link: https://mouseflow.com/opt-out/.

Further details can be found in the provider's privacy policy at https://mouseflow.com/legal/visitor/privacy-policy/ and https://mouseflow.com/legal/gdpr/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5609.

Order processing

We have entered into a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a legally required data protection agreement that ensures that they process the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Microsoft Clarity

This website uses Microsoft Clarity. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland., https://learn.microsoft.com/en-us/clarity/faq (hereinafter referred to as „Microsoft Clarity“).

Microsoft Clarity is a tool for analysing user behaviour on this website. Microsoft Clarity specifically records mouse movements and creates a graphical representation of which parts of the website users scroll to most frequently (heatmaps). Microsoft Clarity can also record sessions, allowing us to view page usage in the form of videos. Furthermore, we receive information about general user behaviour within our website.

Microsoft Clarity uses technologies that enable user recognition for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). Your personal data will be stored on Microsoft's servers (Microsoft Azure Cloud Service) in the USA.

Where consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be withdrawn at any time. Where consent has not been obtained, this service is used on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in effective user analysis.

You can find more details on Microsoft Clarity's data protection here: https://docs.microsoft.com/en-us/clarity/faq.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/6474.

Order processing

We have entered into a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a legally required data protection agreement that ensures that they process the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme run by Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when a user enters specific search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analysing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

Data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. For details, please see here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently show them interest-based advertising on the Google advertising network (Remarketing or Retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google's cross-device functionalities. In this way, interest-based, personalised advertising messages, which have been adapted to you based on your previous usage and browsing behaviour on one device (e.g. mobile phone), can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google Account, you can opt out of personalised advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

Further information and the data protection provisions can be found in Google's data protection declaration at: https://policies.google.com/technologies/ads?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Target group formation with customer matching

We use Google Ads Remarketing customer matching among other methods for audience segmentation. When doing this, we transfer specific customer data (e.g. email addresses) from our customer lists to Google. If the relevant customers are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Konverteringssporing

This website uses Google Conversion Tracking. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can detect whether a user has performed specific actions. For example, we can evaluate which buttons on our website have been clicked and how often, and which products have been viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

For further information on Google Conversion Tracking, please refer to Google's Privacy Policy: https://policies.google.com/privacy?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Meta-Pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the USA and other third countries.

This allows the behaviour of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Meta advert. This enables the effectiveness of the Meta adverts to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, making it possible to link to the respective user profile on Facebook or Instagram, and for Meta to use the data for its own advertising purposes, in accordance with the Meta Data Usage Policy.https://de-de.facebook.com/about/privacy/) can be used. This allows Meta to enable the placement of advertisements on Facebook or Instagram pages and other advertising channels. We, as page operators, cannot influence this use of data.

The use of this service is based on your consent according to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be withdrawn at any time.

We are using the advanced matching feature within the Meta Pixel.

The advanced matching allows us to send various types of data (e.g. place of residence, federal state, postal code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and interested parties, which we collect via our website, to Meta. This enables us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offers. Furthermore, advanced matching improves the attribution of website conversions and expands Custom Audiences.

To the extent that personal data is collected on our website with the help of the tool described here and passed on to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Meta. The processing by Meta after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been laid down in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for implementing the tool in a data protection-compliant manner on our website. Meta is responsible for the data security of the Meta products. You can assert your data subject rights (e.g., requests for information) directly with Meta regarding the data processed by Facebook or Instagram. If you assert your data subject rights with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. For details, please see here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Meta's Data Policy: https://de-de.facebook.com/about/privacy/.

You can also find the „Custom Audiences” remarketing feature in the Ad Settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. To do this, you need to be logged into Facebook.

If you do not have an account with Facebook or Instagram, you can opt out of Meta's use-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

6. Newsletter

Newsletter data

If you wish to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. No further data will be collected, or only on a voluntary basis. We use newsletter service providers for the dispatch of newsletters, who are described below.

Brevo

This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo is a service that can be used to organise and analyse the sending of newsletters, among other things. The data you enter for the purpose of newsletter subscription is stored on the servers of Sendinblue GmbH in Germany.

Data analysis by Brevo

Using Brevo, we are able to analyse our newsletter campaigns. This allows us, for example, to see if a newsletter message has been opened and which links, if any, have been clicked. In this way, we can determine, among other things, which links have been clicked particularly often.

We can also see if certain predefined actions were performed after opening/clicking (conversion rate). For example, we can see if you made a purchase after clicking on the newsletter.

Brevo also allows us to segment („cluster“) newsletter recipients based on various categories. For example, newsletter recipients can be segmented by age, gender, or place of residence. This allows newsletters to be better tailored to the respective target groups.

If you do not want an analysis by Brevo, you must unsubscribe from the newsletter. We provide a corresponding link for this in every newsletter message.

Detailed information on Brevo's features can be found at the following link: https://www.brevo.com/de/newsletter-software/.

Legal basis

Data processing is carried out on the basis of your consent (Art. 6(1)(a) GDPR). You can withdraw this consent at any time. The lawfulness of the data processing operations already carried out shall not be affected by the withdrawal.

Storage duration

The data you have provided to us for the purpose of subscribing to our newsletter will be stored by us until you unsubscribe from the newsletter, or by the newsletter service provider, and will be deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes will remain unaffected by this.

Following your unsubscribe from the newsletter distribution list, your e-mail address may be stored on a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data on the blacklist will only be used for this purpose and will not be combined with other data. This serves your interests as well as our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f GDPR). Storage on the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interests.

Please refer to Brevo's privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/ as well https://www.brevo.com/de/legal/privacypolicy/.

Order processing

We have entered into a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a legally required data protection agreement that ensures that they process the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Plugins and Tools

YouTube with enhanced privacy

This website embeds videos from the website YouTube. The operator of the website is Google Ireland Limited („Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites where YouTube is embedded, a connection is made to YouTube's servers. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in an advanced data protection mode. According to YouTube, videos played in advanced data protection mode are not used for personalising browsing on YouTube. Advertisements shown in advanced data protection mode are also not personalised. No cookies are set in advanced data protection mode. However, so-called local storage elements are saved in the user's browser, which, similar to cookies, contain personal data and can be used for recognition. You can find details on advanced data protection mode here: https://support.google.com/youtube/answer/171780.

If necessary, after activating a YouTube video, further data processing operations may be triggered, over which we have no influence.

The use of YouTube is for the purpose of providing an engaging presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) of the GDPR. Where appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) of the GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TDDDG), insofar as the consent covers the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

For further information about data protection at YouTube, please refer to their privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Fonts (local hosting)

This page uses so-called Google Fonts, provided by Google, for a consistent display of fonts. The Google Fonts are installed locally. No connection to Google's servers is made.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome (Local Hosting)

This page uses Font Awesome for a consistent display of fonts. Font Awesome is installed locally. No connection is made to Fonticons, Inc. servers.

For further information about Font Awesome, please refer to the Font Awesome Privacy Policy at: https://fontawesome.com/privacy.

Google reCAPTCHA

We use „Google reCAPTCHA“ (hereinafter „reCAPTCHA“) on this website. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether data entered on this website (e.g. in a contact form) is being done by a human or an automated programme. To do this, reCAPTCHA analyses the website visitor's behaviour based on various characteristics. This analysis begins automatically as soon as the website visitor accesses the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, the website visitor's time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of this data are based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated crawling and from SPAM. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

For further information about Google reCAPTCHA, please refer to the Google Privacy Policy and Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. Further information on this can be found from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

8. eCommerce and Payment Providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data to establish, define the content of, and amend our contractual relationships. We only collect, process, and use personal data regarding the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 (1) lit. b GDPR.

The customer data collected will be deleted upon completion of the order or termination of the business relationship, and after the expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data transfer upon conclusion of a contract for online shops, retailers and goods dispatch

When you order goods from us, we will pass on your personal data to the transport company entrusted with delivery, as well as to the payment service provider responsible for payment processing. Only such data will be passed on as the respective service provider requires to fulfil its task. The legal basis for this is Art. 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. If you have given your consent in accordance with Art. 6(1)(a) GDPR, we will pass on your e-mail address to the transport company entrusted with delivery so that it can inform you by e-mail about the shipping status of your order; you can withdraw your consent at any time.

Data transmission upon conclusion of contract for services and digital content

We only transmit personal data to third parties if it is necessary for the purpose of contract processing, for example to the credit institute commissioned with payment processing.

Further transmission of the data will not take place or will only take place if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example for advertising purposes.

The basis for data processing is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Payment services

We integrate third-party payment services on our website. When you make a purchase from us, your payment details (e.g. name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of processing your payment. The respective contractual and data protection terms and conditions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) lit. b GDPR (contract fulfilment) and in the interest of the smoothest, most convenient and secure payment process possible (Art. 6 (1) lit. f GDPR). Where your consent is requested for specific actions, Art. 6 (1) lit. a GDPR is the legal basis for data processing; consents can be withdrawn for the future at any time.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter „PayPal“).

Data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. For details, please see here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Please refer to PayPal's Privacy Policy for details: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.